In October 2008, the first issue of Auto Bild Romania went out of the printing house. It was, and, 10 years on, it still is, the only bi-weekly automotive magazine in Romania. Part of the biggest selling automotive title in Europe (6 million copies sold every month in 32 countries across Europe and beyond), Auto Bild Romania grew quickly to become the nr. 1 automotive magazine in Romania. The secret of this success was a 360 degrees approach to the automotive world, with insights, first drives, tests and comparisons, DIY section and a second-hand database that is still unique on the Romanian market. Auto Bild is basically a practical guide for those interested in buying or changing their cars.
After 2011, the year that Auto Bild Romania entered Ringier family, a digital offensive was initiated. Seven years later, close to 1 million unique visitors access website for their daily fix of automotive information. The recipe for success involved the same high standard of quality automotive journalism, peppered with analisys, fun facts, advice and technical information (icluding pricing) for all the car models sold on Romanian market). The typical reader of Auto Bild Romania has an average age of 33, has an active job, lives in a big city, is the main earner in the family and earns a salary above average