Ringier is the first publishing group in Romania which is using a data and technology based tool to provide reliable information on qualitative advertising impact.
Brand Lift Study has a simple mission: to empower the advertising industry to shift the conversation beyond clicks, towards the more profound values of marketing, which are brand lift and increased intention to act or buy.
To help achieve this, Ringier offers a simple, scalable measurement solution. It lets premium media report on the brand lift effect across four key metrics:
Book campaign and generate a tracking pixel to add to the creative or provide creative IDs to be tracked.
Customise survey question and launch. Some users exposed to the creative are retargeted with a single question regarding their ‘brand relationship’.
Responses are assigned a value and linked to the user’s frequency of exposure to the creative message.
The ‘campaign exposure’ and ‘brand relationship’ data forms the basis of Brand Lift effect which is calculated automatically via regression-based algorithms.
Details of brand lift achieved are delivered via a report.