Social Display

We’ve evolved ad formats by integrating influencer content within publishers, for massive growth.

Provider

Ringier

Provider

Sportal

Average Results per Campaign

CTR rate

7.1%

Brand Lift

1.2M

Impressions

3800

Interactions

Social Display ads combine social media with programmatic display advertising.

This dynamic combination of engaging content and reach delivers huge cost-savings on creative production, and bringing social and display together makes it easier for brands to unify their data.

The Challenges

Influencer MK. Integration

Ad Spend Planning

Digital Touchpoints

More and more brands use influencer marketing

The issue is that media planning is complex by itself. When you add an extra layer, in the form of contacting and collaborating with influencers, it all starts to become too difficult.

Social Display solves this issue by using the Flaminjoy native platform to communicate and collect influencer content. That gets repurposed into interactive display banners and send to Ringier’s campaigns.

Optimization is a key challenge for advertisers

There’s a constant need to find new advertising avenues, that deliver results and offer measurable data, in a simple and understandable way.

Our solution makes it possible to have a clear overview of the spending for both the influencer campaign and the ads being shown in the Ringier network, in one place.

Testing new formats is not embraced yet

New technologies are always used by innovators first. Without clear information on how innovation can improve a process, brands are hesitant to act.

We’ve tested Social Display for tens of large brands and we’ve seen its impact beat the industry average for Click-through Rates and Brand uplift, time and time again.

Solution: Social Display

An automated display advertising service that creatively and authentically integrates influencer-generated content for brands with publishing platforms.

Using technology developed by Flaminjoy, the solution selects the right micro-influencers for a campaign based on a brief or audience profile and then collects content published by them related to a specific campaign or hashtag.

The posts are then automatically broken down into dozens or hundreds of creatives in the form of special, unique ads that have a higher potential to generate sales.