Brief: Awareness campaign for Tchibo, focusing on promoting their new coffee line, Variazione, and its exceptional pairing with milk.

Concept: Tchibo. A new day, a new recipe.

We’ve created a cozy and dynamic digital experience that brings four delicious coffee recipes—Freddo Cappuccino, Caffe Frappe, Flat White, and Cappuccino—into your home. Expertly demonstrated by a professional barista, each recipe is paired with a quick video tutorial and a concise article, making it easy for anyone to recreate café-quality drinks. 

Shared across Ringier Romania’s social media, this project encourages creativity, community, and the joy of coffee-making.

Content: We’ve brewed up something special! Our new website features 4 irresistible coffee recipes—Freddo Cappuccino, Caffe Frappe, Flat White, and Cappuccino—each one easy to recreate at home. Watch a pro barista demonstrate the perfect pour in dynamic video tutorials, and dive into quick, informative articles that bring the recipes to life. Plus, these coffee creations are spilling across Ringier Romania’s social media, inviting you to bring the café vibes into your own kitchen!

Deliverables: Dedicated interactive website (includes concept and copy, design, coding, management) in which we presented the 4 coffee recipes in 4 DIY videos filmed in collaboration with a barista (includes video concept and speech) and accompanied by dedicated articles. The campaign also included native advertising, social media promotion.

Performance: 40K Total Page Views, 111K Video Plays, 110K social media Reach, 2 mil. banners impressions