Unica.ro, for Intheline
Brief: Our customer, Intheline Cosmetics asked for a special project to increase the brand awareness within the Romanian market for their newest Intheline slimming cream and change perception about the product’s target from a very exclusive to a mid-high range.
Concept: During two weeks, Ana Morodan and Ana Baniciu, two of the most famous digital divas in Romania, tested the Intheline slimming cream, while they held a video journal through which they shared impressions, talked about what makes them feel good in their skin, from healthy habits to little tricks for relaxation.
Deliverables: Microsite, video branded content, 5 native articles, 10 e-commerce articles, native banners, contest, promotion.