Brief: Awareness campaign promoting tourism in Malta, emphasizing how to organize the perfect vacation on the island. Highlights include local gastronomy, activities, historical sites, attractions, and must-visit locations.

Concept: Malta: The Mediterranean Story

Deliverables: Dedicated section in Libertatea where we published 8 specially crafted articles based on brief; 3 video articles featured individually in Elle, Unica and Viva. The campaign also included native advertising, social media promotion, and a variety of native and special format banners.