Unica.ro, for Baileys
Brief: Awareness campaign for Baileys, focusing on promoting seasonal drinks (winter time)
Concept: Baileys Winterland
Content: We’ve created an authentic winter mountain landscape with four cozy cottages for our guests. Each virtual cottage is lit, a sign that someone’s awaiting our visitors. Once they enter the cottage, they are welcomed with a Baileys cocktail, perfect after a long journey. The guests get to relax and unwind while the bartender prepares them a special drink.
The videos are accompanied by short articles dedicated to the cocktail recipes, which were then shared on Ringier Romania’s social media platforms.
Deliverables: Dedicated interactive website (includes concept and copy, design, coding, management) in the form of a virtual mountain cabin where visitors were able to explore thematic rooms, each featuring unique Baileys cocktail recipes, 4 videos and dedicated articles, native advertising, promotion in social media
Performance: 197K video plays, 357K total reach, 5K page views