Libertatea.ro, for Beko
Brief: Our customer Arctic wanted a special project whose primary goal was to increase brand awareness and drive product sales through strategic influencer partnerships, while it was equally important that Beko SDA (Small Domestic Appliances) products would be perceived as complete range by the consumers. Their aim was to position their SDA range as reliable, with innovative functionalities, thus being essential for modern households.
Concept: LIFE. For everyday situations.
In the very essence of the word “Life”, there lies a myriad of emotions, experiences, and moments that define our existence.
These seemingly small moments, when looked at collectively, form the mosaic of our lives – whether it’s in the laughter shared over a cup of coffee, the comfort of a freshly cleaned home, or the satisfaction of a meal cooked to perfection.
The “Life.” concept under the “For everyday situations” campaign tagline seeks to underscore this very sentiment. It is an acknowledgment that life isn’t just about the grand milestones, but also about the everyday moments and routines. And it is here, in these day-to-day experiences, that Beko seamlessly integrates, enhancing and simplifying life.
Deliverables: Special section on libertatea.ro, 10 articles, 5 videos x KOLs, 2 mil ad impressions, social media posts
Performance: 20.603 page views for the articles, 1.9 mil people reach on Social Media
🥈Silver Award @Comma – Communication Awards 2024 x Best Content Strategy Category