Libertatea.ro, for Bucegi
Brief: Consolidate the position Bucegi has in our market, as a traditional brand that Romanians love.
Concept: We created a hub where our readers would find stories about true Romanians, just like them. Talk about what they love and what empowers them to be the best version of themselves.
Deliverables: Special website (includes concept and copy, design, coding, management), 5 articles, contest (mechanism, management), native advertising, promotion.