ELLE.ro, for Austrian Tourism Board
Brief: The Austrian Tourism Board, our customer, wanted a special project with valuable content, aligned to their brand campaign. Quality content for quality readers. Influencers or media personalities was a desired asset.
Concept: Create an interactive map the readers can navigate and discover the best of Ischgl. From the most exquisite food to the best slopes, the readers enjoy on our special website a premium experience, guided by celebrities known as specialists in that field, Roxana Voloșeniuc, Raluca Hagiu, Ana Morodan and Cosmin Tudoran. The video series is perfected through articles about others parts of the resort, like their art galleries or ways to get there.
Delivrables: Special website with interactive map (includes concept and copy, design, coding, management), 5 videos (production, concept, copywriting, editing), 5 articles, YouTube video playlist, native advertising, promotion.
Performance: 460K video views, 6.5M total reach, 15K engagement, 22K page views