Noizz.ro, for Alfers
Brief: Alfers, our customer had launched an Instagram account and wanted to make sure that none of the waffles/choco lovers would pass over it. Their main goal was to attract, engage and get more Instagram followers in order to make their brand more visible and recognizable.
Concept: Create a special app and launch an invitation for creative minds to join the meme contest and create the coolest meme using Alfers waffles (as the main subject) and share them on Instagram using specific #hashtags to keep track of the activity.
Delivrables: Special contest, special section, 7 native articles (researched, crafted), native banners, promotion.