BRIEF

Digital campaign across Ringier network promoting BCR’s “try before you buy” initiative: families test a home for 2 days before committing to Prima Casă credit. Deliverables include dedicated Libertatea section, 8 articles, and winner testimonial video.

CONCEPT

Two Days Can Change Everything

You test drive a car for 20 minutes. Why not test a home for 2 days? BCR flips the script on home buying anxiety by letting families sleep, cook, and live in a potential home before signing anything. We document the experiment – doubts, discoveries, decision.

Narrative arc: Application → Selection → Experience → Outcome

DELIVERABLES

Platform:

• Dedicated section on Libertatea.ro
• Cross-promotion across Ringier properties

Content (8 articles):

• Launch/explainer – “BCR lets you test a home like a car. Here’s how”
• Daniel Nanu interview – BCR Xpert Casa Manager on the initiative + credit process
• Imobiliare.ro expert – What to look for during those 2 test days
• Market data piece – Prima Casă in context: who’s buying, where, at what price 7-8. Winner stories – Families who tested homes, what they learned, what they decided

Video:

• Testimonial featuring winning families during their 2-day experience

PERFORMANCE

18k Total Page Views, 208k Social Media Reach