Unica.ro, for Bic
Brief: Our customer, Bic Miss Soleil, had launched a special seasonal product and wanted us to help create some fun videos focusing on 3 main topics which best aligned to brand campaign: stars, summer and female friendship.
Concept: Considering the success of the previous show “Truth or dare”, get inspired and transform the idea into an interactive video involving two charismatic female stars and challenge their friendship with a series of fun questions about each other.
Delivrables: 2 videos, special section, 5 articles, YouTube video playlist, native advertising, promotion.