Brief: Domnica Mărgescu, Fashion Director at ELLE, and Roxana Voloșeniuc, Editor-in-Chief at ELLE, visit the NYX Professional Makeup boutique from AFI Cotroceni Mall in Bucharest to test the makeup products they want to incorporate into their beauty routines.
Concept: Elle tried… NYX Professional Makeup
Deliverables:
- A video shoot with Domnica and Roxana. The editors of Elle present the NYX brand and their in-store experience. The video should explore the general store (Domnica and Roxana can choose to test any products they wish), with an emphasis on a LIPS’ product (iconic for NYX) and shared on Facebook and Instagram elle.ro with NYX tag.
- Drafting and publishing an advertorial, including an interactive map and a photo carousel, published on elle.ro + 6 months maintenance;
- Development of native banners (300×250 px, 300×600 px, 970×250 px, interscroller), directing to the project page, with a volume of 700,000 impressions.