Viva.ro, for Bucovina
Brief: Our customer, Bucovina had launched a new product called “2GO”packed in an easy to handle sport cap bottles specially designed for those who enjoy an active and healthy lifestyle. They wanted us to help them spread the news by creating a memorable project that will associate Bucovina with the spring of health.
Concept: Create a series episodes hosted by Carmen Bruma that along with a professional team of fitness trainers will help 3 enthusiastic women change their lifestyle, get in great shape and achieve visible results. Main focus areas: hydration, balanced nutrition, healthy lifestyle.
Delivrables: Promotion, 10 videos, native banners.